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Executive Summary

Our Mission & Vision

Mission

Leo’s Heart is a creative ecosystem and cultural hub that fuses live performance, digital media, professional branding, and education. We exist to empower artists, creatives, and organizations to tell their stories, grow their platforms, and thrive economically—on stage, online, and in their communities.

Vision

We envision a thriving hub where creativity meets purpose—a home for artists, audiences, and entrepreneurs to collaborate, create, and be celebrated. Leo’s Heart aims to be a national model for how arts, media, and community engagement can fuel careers, build platforms, and transform culture.

The Product

Stage performances, concerts, and classes in various disciplines. Recording and podcast studio with workshops and rentals. Marketing & Branding services for companies and creators. Talent marketplace for artists to connect with jobs and gigs. A cozy café + weekly events (open mics, karaoke, rap battles, more)

The Overall Industry

The Twin Cities has a strong history of supporting the arts, with diverse communities, and a deep hunger for inclusive, innovative performance spaces.There’s a growing number of independent artists and creators looking for resources, opportunities, and authentic platforms to share their work. Post-2020, the rise of digital creation and remote content consumption has skyrocketed. Businesses and nonprofits increasingly understand the value of high-quality storytelling, digital media, and authentic branding to grow their mission.

Future Plans

Leo’s Heart aims to build a strong community presence and a flexible, revenue-generating model that blends programming, services, and events. Our goal is to establish ourselves as a go-to creative and cultural space in the Twin Cities with a legacy of nurturing authentic creativity and the long-term potential to expand digitally and nationally.

Company Overview

D’Angelo AsarChief Executive Officer

Founded by a lifelong artist and experienced HR and communications professional, the company merges community-based performing arts, media production, and branding services to form a one-of-a-kind creative ecosystem in the Twin Cities.

Operations & Admin Manager

Handles bookings, class registration, café logistics, supply management, and day-to-day facility coordination.

Media & Marketing Lead

Oversees digital presence, content creation, branding work for clients, and manages the online marketplace.

Teaching Artists & Freelancers

Hired based on programming needs (theatre, music, dance, etc.), as well as media professionals for editing, branding, and production work.

Barista & Event Support Staff

Manages the café and assists with front-of-house duties during performances and events.

The business will operate out of a multi-use space that includes
  • A main stage for theatrical productions, concerts, and community events
  • A recording studio for music, voiceover, and podcast production
  • A podcast studio for both community use and an in-house show hosted by the founder
  • Classroom and rehearsal space for arts education and workshops
  • A cozy café that supports foot traffic, events, and social gathering

Leo’s Heart serves three primary customer segments:

  • Artists and creatives seeking training, gigs, production tools, and community
  • Companies and nonprofits in need of branding, storytelling, and media services
  • General audiences and community members attending events, using the café, or booking space
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Modern office building representing our company headquarters

Business Description

Leo’s Heart is a multidisciplinary arts and media company offering a range of services that empower creatives, engage audiences, and support businesses and organizations. Our model blends live performance, education, production services, and community-centered commerce.

🎭 Performing Arts & Events                              ☕ Leo’s Café

🎨 Media & Branding Services          🎙️ Recording & Podcast Studio

📚 Arts Education & Training   🌐 Online Talent Marketplace (Platform)

 

Products & Services

Explore What We Do

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🎭 Performing Arts & Events

Theatrical productions (plays, musicals, staged readings)Concerts and live music eventsStand-up comedy nightsWeekly community events such as: Open mic, Rap battles, Karaoke Venue rentals for performances, rehearsals, and private events

📚 Arts Education & Training

Group and individual classes in theatre, writing, music, dance, and voiceWorkshops and intensives for all skill levels, youth to professionalGuest artist residencies and seasonal youth programsMedia and performance education, including: Video editingMusic productionVoice acting and podcastingSocial media presence and personal branding

🎙️ Recording & Podcast Studio

Fully equipped studio for music recording, voiceovers, and audio productionDedicated podcast space available for community rental and in-house shows Support for editing, distribution, and monetization for creators

🎨 Media & Branding Services

For Creatives & Entrepreneurs:Video production & editingLogo and brand identity designChannel building and online content strategyInfluencer training and social media developmentFor Companies & Organizations:Full-service branding and storytelling supportMarketing campaigns for nonprofits and businessesDigital content creation: ads, web content, training, social media materialsStrategic consulting on communications and outreach

🌐 Online Talent Marketplace (Platform)

A digital space for artists and media professionals to:Post services and availability (e.g. dancers, videographers, actors, musicians)Browse local opportunities and creative gigsHire or be hired for one-off and recurring workCommunity-building tools: profiles, reviews, messaging, and portfolio

☕ Leo’s Café

A welcoming café that serves food, drinks, and café-style snacksOpen during events, classes, and business hoursSupports the creative atmosphere and serves as a community hangoutHosts small-scale events, pop-ups, and showcases

Contact us

For a full full business plan. My goal is to raise funding!

Contact Us